Personalised weekly updates rooted in ICMR guidelines — Indian meal plans, IFA supplement tracking, ANC reminders, and baby milestones — delivered every Monday in your inbox and on WhatsApp.
From registration to weekly updates — here's how Maa walks with you through all 40 weeks of your journey.
Share your name, due date, dietary preference (veg / non-veg), city, and whether you'd like family notes. Under 2 minutes. No app to download.
Every Monday, Maa reads your exact gestational week and generates a personalised update — aligned with ICMR dietary guidelines and IAP developmental milestones.
A beautifully crafted email (+ optional WhatsApp message) with baby development, a 7-day Indian meal plan, supplement reminders, and your next ANC milestone.
An optional note in Hindi or English goes to your husband, mother, or mother-in-law — by name — on what's happening with the baby and how to support you this week.
Most pregnancy apps are built for Western women. Maa is built from the ground up for Indian mothers — with India's nutrition challenges, dietary culture, and public healthcare system at its core.
NFHS-5 data. Iron-deficiency anaemia is the single largest nutritional challenge in Indian pregnancy. Maa tracks your IFA tablet regimen and suggests iron-rich Indian foods — palak, methi, rajma, horse gram, and drumstick leaves — every week.
Despite year-round sunshine, deficiency is near-universal due to indoor lifestyles and dietary gaps. Maa flags your Vitamin D status, recommends morning sunlight habits, and includes fortified food sources in your meal plan.
Most Indian women consume less than half this amount. Maa builds calcium-rich foods — ragi, til, dahi, paneer, moringa — into every weekly meal plan, and reminds you of your free government calcium tablets at ANC visits.
GoI's Reproductive, Maternal, Newborn, Child and Adolescent Health (RMNCH+A) programme recommends 4 antenatal contacts. Maa reminds you before each one — what tests to expect, what to ask, and what free medicines to collect.
Your baby's size, weight, and milestones every week — with size comparisons to Indian fruits and vegetables you actually know. Lauki, aam, amla, imli. No avocados here.
Dal, sabzi, roti, curd, khichdi — real Indian food, by trimester, by region, by your diet preference. Extra protein, iron, folate, and calcium factored in for your exact week of pregnancy.
IFA tablets, Calcium, Vitamin D, Omega-3 / DHA — personalised reminders on when and how to take each supplement, and which ones are available free at your PHC or Anganwadi.
Know exactly when your next antenatal visit is due, what blood tests and scans to expect, and what questions to ask your doctor — in plain, simple language.
A warm message for your husband, mother, or mother-in-law — by name — on what's happening with the baby this week and how they can support you. Hindi or English, your choice.
Special messages at each trimester end — Week 13, 27, and 40. Also at first heartbeat, first kick felt, and full term. Every milestone deserves to be celebrated, माँ.
Based on ICMR Dietary Reference Values 2020 and the National Iron Plus Initiative. Maa reminds you about every supplement, every week — and tells you which ones are free from the government.
IFA tablets provided free under NHP. Start from 14 weeks. Prevents anaemia and neural tube defects. Best absorbed on an empty stomach with water, not milk or tea.
Free at ANC visits under GoI programme. Prevents pre-eclampsia. Food sources: ragi, til, dahi, paneer, moringa, amaranth leaves — all highly accessible in India.
Deficient in 70%+ of Indian pregnant women. Supports calcium absorption and fetal bone development. Supplement + 15–20 min of morning sunlight (before 10 AM) daily.
Critical for fetal brain and retinal development. Vegetarian sources: flaxseed (alsi), walnuts, chia seeds. Non-veg: rohu, surmai, mackerel. Supplement if diet is insufficient.
Beyond IFA tablets, dietary folate is essential. Best Indian sources: methi, palak, chana, moong dal, sarson saag, and fortified atta. Avoid overcooking greens.
ICMR recommends additional protein throughout pregnancy. Dal + rice = complete protein. Also: eggs, dahi, paneer, rajma, soya, groundnuts — affordable and easily available.
GoI recommends 4 antenatal contacts under RMNCH+A. Maa will remind you before each visit, tell you what tests to expect, and prompt you to collect your free medicines.
Blood group, Hb, urine routine, RBS, HIV, VDRL, weight, BP, height. Dating USG. Start IFA + Calcium. TT-1 vaccination. Register for PMMVY.
Weight, BP, Hb repeat. Anomaly scan at 18–20 weeks. GDM screening (OGTT). TT-2 dose. Anaemia treatment if Hb <11. Review IFA compliance.
Weight, BP, fundal height, Hb, urine protein. Fetal growth scan. Repeat blood glucose. Iron stores review. Birth plan discussion. Hospital identification.
Fetal presentation check, BP, weight, Hb. Delivery planning and danger signs counselling. Hospital bag checklist. Breastfeeding counselling. Newborn care discussion.
The Government of India provides substantial maternity support — cash benefits, free medicines, and free delivery care. Maa makes sure you know every scheme you're entitled to.
For first live birth. Paid in 3 instalments linked to ANC visits, TT vaccination, and breastfeeding. Register at your nearest Anganwadi centre or PHC with Aadhaar.
Free delivery (including C-section) at government hospitals. Covers medicines, diagnostics, blood, diet, transport, and treatment for sick newborns up to 30 days.
Cash incentive for institutional delivery in low-performing states. Encourages safe hospital births. Paid through ASHA worker at the time of delivery.
Free IFA tablets (180 tablets), Calcium (360 tablets), Vitamin D, Albendazole (2nd trimester), and TT vaccine. Ask for your kit at every government ANC visit.
Register once. Every Monday morning, Maa delivers a beautifully personalised pregnancy update — to your email and on WhatsApp. No app needed. Just love.
First update arrives next Monday · Free forever · No app needed
You're registered! Your first personalised update will arrive next Monday morning. We're honoured to walk this journey with you. 💛
"Maa ne mujhe pata lagaya ki mujhe IFA tablet roz leni chahiye. Pehle main bhool jaati thi. Ab doctor ne bhi kaha, anaemia bahut sudhar gaya hai."
"The meal plans are genuinely practical — palak dal, ragi roti, dahi chawal. Things any Indian kitchen already has. Not imported superfoods I've never heard of."
"Meri saas ko har hafte Hindi mein ek note aata hai — baby ke baare mein aur main kaise feel kar rahi hoon. Unhone pehli baar feel kiya ki woh bhi is journey ka hissa hain."